By incorporating these classic paintings into advertisements, you put two periods side by side where the representation of the Woman is often reduced to a simple image.
It so happens that in Classical Art there are many female representations that are as many symbols, whether of beauty or purity. By placing them in advertisements, they help to ennoble them, ultimately allowing them to become works of art. To go and get these women is a way of putting the sacred in this universe which is devoid of them, and to give the advantage to Art. Nevertheless, I did not do this work out of nostalgia for a past Art. It was a game, a way of stirring up images from these two worlds, and together they proposed a third one, as well as another way of seeing them.
Indeed, you talk more about the telescoping of symbols, even considering that “advertising is the daughter of painting”. We are more in a dialogue than a confrontation.
There is a kind of levelling that testifies to what an image is at the end of the day, whatever the time: yesterday religious painting “sold” faith through the image, today they are products. The image has always been used to communicate, and I am only continuing the discussion, by proposing new content whose final place will be in the field of Art.